Rajput, A., Bansal, D. and Bansal, M. (2026) “Generative AI as a Catalyst for Business Model Innovation: Opportunities, Challenges, and Strategic Implications”, Nimbus: Journal of Academic Research, 1(1), pp. 1–5. Available at: https://njoar.com/index.php/njoar/article/view/9 (Accessed: 13 October 2026).