A. Rajput, D. Bansal, and M. Bansal, “Generative AI as a Catalyst for Business Model Innovation: Opportunities, Challenges, and Strategic Implications”, NJOAR, vol. 1, no. 1, pp. 1–5, Sep. 2026, Accessed: Oct. 13, 2026. [Online]. Available: https://njoar.com/index.php/njoar/article/view/9